Welcome to Primed to Perform, the audiobook that will revolutionize your understanding of workplace culture. Prepare to be enchanted by the cutting-edge science of human psychology and learn how to harness its power to build high-performing organizations.
In today's fast-paced world, great cultures often seem like magic. Leaders recognize the importance of culture, but few have the knowledge and tools to create and sustain one. What if there was a science behind this magic? A science that could be used to transform your organization and unlock the potential for innovation, experimentation, and adaptability?
Authors Neel Doshi and Lindsay McGregor have the answers you seek in Primed to Perform. Through their insights, you'll discover the secrets to achieving higher sales, cultivating loyal customers, and cultivating passionate employees. Drawing on decades of research and academic thinking, they share the groundbreaking concept of Total Motivation (ToMo) Factor—a powerful measurement tool that allows you to assess the strength of your culture and track its progress over time.
But this audiobook is more than just theory. Doshi and McGregor explore their original research, showcasing how Total Motivation has driven success in iconic companies like Apple, Starbucks, and Southwest Airlines. They guide you through a systematic and sustainable approach to building great cultures, leaving nothing to chance.
Whether you're leading a small team, a startup, a school, a nonprofit, or a large institution, Primed to Perform is your roadmap to creating a high-performing culture. So sit back, relax, and listen closely as Charles Kahlenberg, our narrator, brings this transformative information to life. Get ready to unlock the hidden potential within your organization and take it to new heights.
