The Power of Why: Breaking Out in a Competitive Marketplace

WRITTEN BY: C. Richard Weylman

NARRATED BY: Jeff Cummings


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4 hours 51 minutes
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Listen up, folks! If you're tired of losing sales to your competitors, even though you know your products and services are superior, then this audiobook is for you. It's time to uncover the secrets behind why some once-trusted brands have turned into worthless relics of the past.

In this eye-opening journey, renowned consultant and speaker C. Richard Weylman dives deep into the world of customer psychology. And let me tell you, it's a fascinating place to explore. Weylman, with his years of research and experience, has cracked the code on what truly makes customers tick.

Forget about boasting your achievements and awards. It's not going to emotionally engage buyers. In this buyer-centric era, your customers only have one question on their minds: "Why should I choose this company over all the others?" They want solutions, and they want them now.

So, what's the secret? It's all about making a customer-centric promise of expected outcomes. And not just as a catchy slogan. This promise should seep into the very marrow of your company's DNA, permeating through every facet of your organization.

But don't worry, my friends. Weylman has got your back. He's here to guide you through the treacherous landscape of business, providing actionable strategies that have helped companies of all sizes thrive even in the harshest conditions.

The Power of Why is not just another run-of-the-mill business book. It's a survival manual for those determined to not only survive but also thrive in this cutthroat world of commerce. So, whether you're a seasoned executive or a humble entrepreneur, buckle up and get ready to elevate your business performance to soaring heights.

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