Listen to the incredible story of LEGO, one of the most beloved and recognizable brands in the world. Generations of children have adored LEGO, but what many don't know is how close this iconic company came to complete collapse in 2003. Get ready to delve into the captivating tale of a Danish family-run business that experienced decades of success, only to find themselves unable to keep up with a rapidly changing market.
But this isn't just a story of failure. Prepare to be amazed as you listen to how LEGO's management, faced with impending disaster, embarked on a daring and innovative plan to revive their fortunes. With meticulous precision, they executed their plan, leading LEGO on a journey of extraordinary recovery. Today, the company stands tall once again, reaping the rewards that their competitors can only dream of.
In this audiobook, narrated by Thomas Vincent Kelly, you'll gain an inside look into every facet of the LEGO Group. The authors of Brick by Brick were granted unprecedented access, allowing them to intricately trace the twists and turns of the company's narrative. But it's not just a recounting of events. They dissect exactly what went wrong and reveal the precise measures taken to rectify the situation.
This insightful analysis will prove invaluable to those seeking to understand how companies can weather the storms of change and ultimately come out stronger. So sit back, relax, and get ready to be inspired by the remarkable story of LEGO's rise, fall, and triumphant comeback.
With an audiobook rating of 2.9 out of 5 and a length of 10 hours and 23 minutes, you're in for an engaging and enlightening experience that will leave you motivated to see the hidden potential in the face of adversity.