Listen up, folks. If you've got your sights set on the C-suite, you better listen closely. Dick Cross, author and serial CEO, is about to spill all the secrets in his new audiobook. In 60-Minute CEO: The Fast Track to Top Leadership, Cross unveils the truth: being a successful leader and running a business like a pro doesn't have to be a 24/7 gig.
Cross argues that the key to business triumph lies in the top position. He believes that CEOs often underestimate the importance of thinking about how to improve their business and be a true leader. According to Cross, it all boils down to two crucial elements: thinking and character. Even a mediocre leader can level up and become exceptional by perfecting these two aspects.
In his signature conversational style, Cross advises listeners to prioritize authenticity and responsibility over strategy and execution. He asserts that the fundamental tasks of a CEO can be tackled in just a few 60-minute sessions per week. Sure, executives may have countless tasks on their plates, but running a company successfully demands a unique set of skills that can't be overlooked.
Here's the good news: learning these skills doesn't have to be a chore. Cross promises that they're easy to acquire, enjoyable to practice, and won't eat up all your time. So buckle up, because Cross will guide you on the fast track to the top leadership position.
But hold on, folks. Don't think that a mere hour can solve all your problems. As Cross sees it, dedicating three 60-minute sessions a week solely to contemplating your business and your role as a leader is crucial for success. It may sound quick, but trust me, it's a game-changer.
In 60-Minute CEO, Cross draws from his extensive 25-year experience in reviving underperforming companies and turning them into industry giants. He blends this wisdom with inspiring stories and lessons from renowned leaders like General George Patton and Seattle Seahawks quarterback Russell Wilson. So get ready to listen and learn from the best, because Dick Cross is about to show you the way to the top.