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Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

WRITTEN BY: Laurence Vincent

NARRATED BY: Joe Geoffrey

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Language:
English

Duration:
8 hours 3 minutes

Release Date:
Nov-12

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Summary

Listen up! In this captivating audiobook, Laurence Vincent delivers a powerful message about the true meaning of branding. Many organizations tirelessly focus on perfecting their logos and websites, striving to create an identity that resonates with customers. However, they often overlook the most crucial aspect of a brand: fulfilling its promise.

Brand Real is not your typical business strategy guide. It's a game-changer that shows you how to ensure that your brand delivers on its promises at every interaction with customers. With a plethora of proven management practices, this audiobook will guide you in establishing a strong and straightforward brand platform while avoiding the pitfalls of unnecessary complexity that have plagued countless companies.

Author Larry Vincent imparts his wisdom through cautionary tales of brands that stumbled and crumbled, as well as enlightening practices employed by industry giants like Four Seasons, Apple, Google, Southwest Airlines, and Flickr. With Brand Real, you'll learn to seamlessly connect all outward-facing components of your brand - from logos and advertising to imagery and communications - directly to your business strategy's core elements. This leaves a profound and enduring impact on your customers, forging a connection that goes beyond sales and lasts a lifetime.

This audiobook, narrated by the talented Joe Geoffrey, has received a stellar rating of 4.3 out of 5. With an engaging length of 8 hours and 3 minutes, it will captivate your attention from start to finish. So, settle in, press play, and uncover the secrets to building an authentic and impactful brand.

Our Rating
4.3 / 5
Great job! 😁

* Our ratings are derived from comprehensive data gathered from multiple reputable sources, combined with advanced AI analysis to ensure accuracy and reliability.

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Description

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