Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

WRITTEN BY: Adam Alter



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8 hours 17 minutes
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Get ready to dive deep into the captivating world of behavioral addiction with "Irresistible" by Adam Alter, brought to life through the captivating narration of the author himself. With an audiobook rating of 4.8/5 and a length of 8 hours and 17 minutes, prepare for an enlightening and thought-provoking journey ahead.

In this modern age, where technology and digital platforms dominate our lives, Alter shines a much-needed light on one of the most troubling phenomena we face today. Malcolm Gladwell, the acclaimed author of "David and Goliath" and "Outliers," describes "Irresistible" as a fascinating exploration that our society desperately needs.

Alter, a professor of psychology and marketing at NYU, delves into the addictive behaviors that have taken hold of our daily lives. From our obsession with emails, Instagram likes, and Facebook feeds to our binge-watching of TV episodes and YouTube videos, it's clear that we are a society consumed by various addictions.

But this addiction extends beyond just digital platforms. We find ourselves working longer hours every year, spending an average of three hours per day on our smartphones, and even preferring a broken bone over a broken phone. The impact is so severe that even our younger generation, the millennials, struggle to interact with real human beings due to their excessive screen time.

Alter unveils the rise of behavioral addiction and provides insight into why today's products have an irresistible allure. He reveals that these products are meticulously designed and tweaked over time to become almost impossible to resist. We find ourselves hooked, constantly seeking the next hit of dopamine from our smartphones, social media notifications, and other addictive triggers.

However, in "Irresistible," Alter not only exposes the dark side of behavioral addiction but also offers a glimmer of hope. By reverse-engineering these addictive products, he shows us how we can harness their power for the greater good. We can improve our communication, our financial habits, and our ability to maintain a healthy work-life balance.

The key lies in understanding the psychology behind these addictions and finding ways to mitigate their detrimental effects. Alter guides us on this journey, equipping us with the tools we need to regain control over our own lives and protect the well-being of ourselves and our children.

Join Adam Alter as he narrates his mesmerizing and enlightening book, offering us the insights and strategies we need to break free from the grips of behavioral addiction. But be warned, once you hit play on this audiobook, you may find it impossible to resist the urge to keep listening. So, buckle up and embark on this essential exploration of our addictive world.

And if you can't get enough of Alter's thought-provoking work, be sure to check out his previous book, "Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave," available in paperback from Penguin.

Our Rating
4.8 / 5
It's awesome! 😜
* Our ratings are derived from comprehensive data gathered from multiple reputable sources, combined with advanced AI analysis to ensure accuracy and reliability.



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